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middle-aged women

Facebook is getting old, in every sense of the word.

Since early 2009, when Facebook trumpeted the fact that the female 55+ demographic grew by 550 per cent, (while underplaying the fact that the under-30 enthusiasm stagnated), I've been amused to see it evolving into the equivalent of the retirement home's social centre.

Women who used to scrapbook are now farming on Facebook and sending us all tiresome updates. (PopCap Games reports that 60 per cent of FarmVille's 82 million users are women over 40.)

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Facebook getting old

07 Mar 2010
Posted by Shannon

Facebook is getting old in more ways than one, as I say in the Winnipeg Free Press

Ever since early 2009, when Facebook trumpeted the fact that the female 55+ demographic grew by 550 per cent (while underplaying the fact that the under-30 enthusiasm stagnated) I’ve been amused to see the site evolving into the equivalent of the retirement home’s social hub.

- Read more