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journalism

Posted by Shannon

TheSmartSet.com, an online magazine, first caught my eye because the name was an obvious steal from a mag that flourished in my favourite era in modern history, the 1920s. Back then The Smart Set paid a buck a word to writers like Fitzgerald and Hemingway for the short stories they penned to keep them in champagne and Paris flats while they produced the great American novels.

Naturally, they went out of business paying writers that kind of dough.

Today’s Smart Set is the product of Drexel University in Philadelphia, and it offers a compendium of witty, thoughtful, insightful features and commentary pieces on just about anything you’d like to name.

While the factory model took over most journalism outlets a good 40 years ago, creating assembly lines for copy that was increasingly yawn-inspiring, TheSmartSet.com is crafted by writers for readers. It has the one quality I’ve long argued is the single most significant one in journalism: Surprise.

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