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While you’ll see dire warnings about Facebook privacy, and enthusiastic-but-unproven marketing promises - Read more

Facebook is getting old, in every sense of the word.

Since early 2009, when Facebook trumpeted the fact that the female 55+ demographic grew by 550 per cent, (while underplaying the fact that the under-30 enthusiasm stagnated), I've been amused to see it evolving into the equivalent of the retirement home's social centre.

Women who used to scrapbook are now farming on Facebook and sending us all tiresome updates. (PopCap Games reports that 60 per cent of FarmVille's 82 million users are women over 40.)

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